Participating as a venue is pretty simple. You have a couple of options.
First, you can be a 'stop' on the route. The Santas generally move together as a large group, going from stop to stop. Depending on available capacity, a stop may actually be a couple of venues at once.
Second. you can just be a 'friendly location' - not a stop, but open to having Santas show up.
Third, of course, is a non-participant. Tell us in advance, and we'll flag you on our map. And you shouldn't get any Santas at all. This is perfectly acceptable. We're a big group, and don't want to overwhelm you.
What does being a stop entail?
Basically, I got a group of 500 or so Santas looking for a couple drinks. We're going to come through for about an hour and a half or so. You just need to be prepared for a big rush. Hopefully, we'll fill your space pretty full, put a dent in your stocks, and fill some tip jars. And then we'll be off to the next spot.
Where do I sign up?
You can start by emailing Santa. Or you can talk to us through Facebook. If you want to talk to Santa on the phone, email first. We can schedule a call or even a site visit. Especially for venues that are new to us, we love to stop in and get a look at the place. Not to make this a bigger deal than it is, but Santa is sick of calls about his extended sled warranty. Once you're on the nice list, talking via calls or text is fine.
Letting us know your limits/capacity will be helpful. In the past, we've had 500+ santas all out at once. We don't want to crush your and your staff. But we do want you to be full. Therefore, we try to have multiple venues for each stop.
Some other info:
Our venue list and route gets sorted out in November, but feel free to contact at us any time about particating.
Even if you're not on the official route, you can hang a "Santas Welcome" sign, even on the day of. Attach some food or drink specials, and we'll definitely share it. There's always overflow, and Santas looking to try somewhere new.
We can limit (to a degree) the hours that Santas are heading to you. If you want them earlier evening or late night, we can accomdate.
Alternatively, if you don't want Santas, you may want to hang a "No Santas" sign. We'll respect any such requests.
We don't do drink tickets. Santa will pay for drinks with regular American currency.